Nexum’s fast growing estate of several superclubs and regional nightclubs has mobile ticketing installed as the only route to buy advanced ticketing for all their events. The Syndicate Blackpool and The Syndicate Bristol, two of the UK’s largest nightclubs, led the way and now regularly see 1,000s of clubbers coming to the club with advanced mobile tickets. Special offers and VIP tickets are a regular feature. All clubs have reported an increase in bar spend when mobile tickets are used as clubbers have more cash in their pockets on the night. Clubs now use visit frequency data to regularly communicate with their customers and promote future events on a tailored basis.