Rank Group’s Mecca Bingo (and Grosvenor Casinos) operation has been using the Trinity Mobile Easy Text solution for the past 3 years to great effect. Marketing staff within Mecca generate messaging campaigns tailored to selected regions, clubs or using other criteria and submit these campaigns to the Easy Text service. The messages are then automatically personalised and delivered to each individual member via text. The results of the campaigns are a significant uplift in visits by members, new member sign ups or increased spend per session. In order to be successful campaign incentives need to be tailored and relevant to members and delivered on a timely basis which is why text campaigns are such a powerful and successful medium to communicate with customers.
Data security is of critical importance both legally and from a consumer perspective. Trinity’s services all comply with the Data Protection Act and are ISO 9001 and 27001 certified as well as complying with anti-spam directives.
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