The gaming and gambling sectors leading light, Ladbrokes, is now sending out bulk mobile messaging campaigns to its customers. Trinity Mobile sends out targeted, personalised information and offers via text to Ladbrokes customers on a regular basis. Head office staff at Ladbrokes develop a campaign using the East Text or Easy Email service which then automatically personalises the messages to each individual and sends them out via text or email to the database of customers held and generated by Ladbrokes’ marketing and CRM teams.
To find out more about Ladbrokes please visit www.ladbrokes.com