Gala Casino and Gala Bingo clubs use mobile marketing every single day to communicate with their customers. Through the Easy Text™ service individual club managers, regional managers or head office staff can text individual customers or groups of customers based on their geography, age, sex, behaviour or visit frequency with news, special offers and competitions. Fully integrated with Gala's CRM systems, Easy Text™ keeps the membership database up to date with opt-in & opt-out permissions.