Detonate, one of the UK's leading Drum and Bass brands, runs an annual indoor festival at in Nottingham. For the past 3 years the event has been an all mobile ticketed event with every one of the 5,000 guests buying tickets on line or via their mobile (text the word Detonate to 82500), receiving the tickets as a text message on their mobile and then having them redeemed at the entrance to the venue. Scanning is quick and easy allowing clubbers to gain entry to the venue quickly and efficiently. For Detonate the process ensures there is no fraudulent use of tickets. Management can promote to ticket holders after the event as there is a complete recoprd of all attendees and ticket holders who did not show up for whatever reason. "The marketing data generated is of immense value and we use it week in week out to communicate with our customers" said James Busby of Detonate.
To buy tickets to Detonate's events please visit their web site at www.detonate1.co.uk